Hand Knotted Rugs

Women Empowerment – Creating Balanced Business Model

I feel blessed to say that women constitute 80% of our grassroots workforce and they play a crucial role in helping the organisation grow sustainably. Every day is women’s day at Indian Rugs!

The idea of women empowerment lies at the core of our organisation’s vision and we believe that breaking patriarchal mind-sets is important to make the world a balanced and equal place.

We have been constantly using business as an agent of progression and change to achieve socio-economic balance in society that has traditionally disregarded women and their abilities.

Research shared by the United Nations suggests: ‘when more income is put into the hands of women – child nutrition, health and education improves.’ It further adds that gender inequality is a major cause and effect of hunger and poverty. An estimated 60% of chronically hungry people are women and girls.

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